More customers are asking AI assistants for recommendations than typing into Google. Here's how to make sure they recommend you.
Get Your Free Heatmap AuditAI Search Optimization — also called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) — is the practice of structuring your business information so AI models like ChatGPT, Google's AI Overviews, and Perplexity recommend you when someone asks for a local service provider. Unlike traditional SEO, which ranks pages in a list of blue links, AEO and GEO focus on becoming the direct answer an AI gives — the one business it actually names when someone asks "who's the best plumber near me."
This is a fast-growing shift. The businesses that structure their online presence for AI recommendations now will have a major head start over competitors who don't.